David LaChapelle: Cinema Lachapelle Opening Title

Official Version


Grasshorse's Favorite Version


Category: 2D Animation
Client: David LaChapelle
TRT: 11 

Rize is a 2005 American documentary film by David LaChapelle, starring Lil' C, Tommy the Clown and Miss Prissy. It documents the culture and competition surrounding two dance forms known as Clowning and Krumping. As David’s first feature length film, the Cinema LaChapelle title card thematically represents the Los Angeles urban dance subcultures in an graffiti-styled animation. 

Working with Art Director Todd Frederickson, Steve Jennings crafted this subtle logo animation. Ultimately, David chose to have the logo just be animated on black.