in 2D Animation
This 2D commercial's aesthetic hearkens back to the hand drawn style of classic comics. Animation can be an ideal way to communicate with an audience that might not be open to some of the subjects and issues presented in medicine today. Animation can be ideal for communicating about difficult subjects, like health and medical procedures, while simultaneously allowing the audience to keep a distance.
This commercial portrays an overcast day at the beach becoming sunny, pleasant and possible as a result of the "one tiny incision" from da Vinci gallbladder surgery. Grasshorse Studios, a Midwestern animation and visual effects company, produced this spot for SKAR Advertising, an Omaha-based full service marketing communications agency. Directed by Stephen Jennings and Produced by Kathy Buxton.