What Gets Crushed When You Drink?

in 3D Animation

This is an underage drinking PSA we had the pleasure to make for ZLR Ignition and Iowa Department of Public Health. Considering the imagery for this spot was 100% digitally created we shot a lot of refence of soda pop cans. The camera move was originally performed live with small handheld digital mirrorless camera and then matched in Blender. A lot of extra effort went into creating the atmosphere for the spot including, particles, motion blur, depth of field, fluids and color grading.