What Gets Crushed When You Drink?
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in 3D Animation
This is an underage drinking PSA we had the pleasure to make for ZLR Ignition and Iowa Department of Public Health. Considering the imagery for this spot was 100% digitally created we shot a lot of refence of soda pop cans. The camera move was originally performed live with small handheld digital mirrorless camera and then matched in Blender. A lot of extra effort went into creating the atmosphere for the spot including, particles, motion blur, depth of field, fluids and color grading.