Fareway Groceries: Paper Bag

Category: 3D Animation
Client: Fareway
TRT: 30

Fareway Meat & Grocery is a Midwest grocery store chain that provides affordable farm-fresh produce & a full-service meat case. Grasshorse used 3D character animation to portray that famous Midwest friendliness through the playful, confident paper bag. Motion graphics and text were animated in the Adobe Creative Suite to give a refreshing, hand-collaged appeal. This commercial allows customers to see the Fareway brand in an endearing light, as their go-to family grocery store and brings to life a defining part of the Fareway brand customers take home after the shopping is complete.